The importance of context in user experience design

This morning I was hit by a severe door slam. I was checking my twitter stream on my iPhone and saw this tweet from @morgenthaler (translated from Danish):

“I have given @alternativet my signature
I think more people should do that”

I don’t know Jeppe in person, but from his tweets it’s clear that he is an idealistic person with high moral standards. So I wanted to see what he had supported.

A click on the link resulted in a pages that stated:

“We are sorry, but the digital petition doesn’t work on mobile and certain older browsers”

Door slam. And not a single explanation of what “Alternativet” is.

So I left. And I presume I won’t be the only user they refuse to let in.