Hi! I’m Trine Falbe.

I help companies create world class digital customer experiences.

I also work to empower digital professionals to design with ethics.

I’m available for workshops, consultancy, advisory sessions, individual coaching and speaking at conferences and events.

Read more about my background, the services I offer, or send me an email

Partnerships & initiatives

The Ethical Design Network (EDN) was founded on January 26 2022 by me.

It is a network for people interested in ethical design to share, inspire and empower

Pre:Sprint is a framework to introduce ethical design and sustainability in product innovation.

Tanya Junell and I are offering Pre:sprint in collaboration with digital agency Blue Label Labs.

Falbe & Junell logo

Falbe & Junell is a partnership between product innovation expert Tanya Junell, and ethical design expert Trine Falbe.

Upcoming events

ux Nordic

Conference talk:
Creating value with ethical design.

26 August 2022, hybrid.

Published books

The Ethical Design Handbook (2020)

A practical handbook on ethical design for digital products. With practical techniques to make honest interfaces work for digital products. Full of practical guidelines on how to make ethical decisions to influence a positive change without hurting the bottom line.

White Hat UX (2017)

Most things in life come with a dark side. For years, the online space has acted as a playground for thieves, bandits and murky types who will use every trick in the book to make you do the opposite of what you set out to do. But there is hope. The next generation in user experience is coming.

Book me to speak at your event or conference

As a professional speaker for more than 10 years, I am confident and always delivers engaging and inspiring talks. Below are examples of the types of talks I give. 


Ethics and taking responsibility in design is more relevant than ever. And it’s easy to agree that people would generally benefit from less evil digital products. However, it’s often easier to agree to than do.

The talk will introduce a take on how to make products and services more responsible, one step at a time. It includes ways to identify opportunities for improvement, how to get business buy-in and how to set up for success.


Kids these days use online tools from before they can read. They are growing up in a new paradigm – they have not known the world before the Internet. An this impacts the way they act on, interact with, and perceive digital interfaces and the web.

The talk shares Trines insights about the way kids interact with interfaces, how it differs from the interaction patterns of adults, and provide some guidelines on how to design for kids in a respectful and empowering way.

Better user experiences

We are in the midst of the Age of the Customer. Customer loyalty is dropping, and people demand companies to be transparent, honest and sustainable. In the end, you get better results if you design good, fun, exciting, lovely, interesting and real user experiences. White Hat User experiences.

White Hat UX is a powerful competitive advantage that more companies could make use of. It also makes for a good business case when done right. This talk explains the do’s and don’t of White and Black Hat UX, spiced with a variety of nasty and stellar UX examples and a dive into the metrics of UX to help you measure your UX success.


I offer services in two areas: user experience and ethical design.

My goal is always to help my clients create more meaningful, trustworthy experiences for their customers.

I facilitate 1-day workshops for companies and networks on digital experience and ethical design.

My workshops are suitable for groups from 10 to 40 people and can take place either on-site or online.

My workshops always includes 3 components: inspirational input from me, hands-on activities for the participants, and feedback loops.

I offer advisory sessions and consultancy to companies who want to improve their digital experience and create more meaningful, long lasting relationships with their customers. I also help companies develop and improve their UX strategy.

I’m a good fit for companies who already have a team working on the digital presence and communication, but who are unsure as to how to specifically improve their existing experience. 

I also work with agencies to help them improve on their UX process and ethical design implementation.

I have been a professional speaker for more than 10 years.

I do talks at conferences and events about UX, digital customer experience and ethical design.

Visit my speaker section to explore some of my previous talks.

I offer a 1:1 course in ethical design strategy, which consists of 8 one-hour sessions.

Read more about the 1:1 course

About me

I’ve been working with UX for 20 years. I’ve done digital customer and user experience in news, for kids, and in various e-commerce. I’ve been an UX educator for a decade, I’ve written 2 books and frequently speak at international conferences.

Ever since entering the digital industry in the early 2000s, I decided that I would spend my time on creating value for people. That drive has only become stronger over the course of my career.

You can follow along in my work on Linkedin and Twitter.

If you’d like to get in touch, you can email me at

Clients & collaborators

From the blog

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