Upcoming events

Ethical Design Masterclass

In collaboration with Smashing Magazine. A workshop that will help you sell, enable, produce and run a sustainable business on ethical design principles!

1-15 March 2022, online.

KLEAN Masterclass

Organised by the Danish digital agency KLEAN, this masterclass is part of a series of 5 about ROOM for thought.

January 2022, Aarhus, Denmark.

Book me for a talk

Below are examples of the types of talks I give. 


Ethics and taking responsibility in design is more relevant than ever. And it’s easy to agree that people would generally benefit from less evil digital products. However, it’s often easier to agree to than do.

The talk will introduce a take on how to make products and services more responsible, one step at a time. It includes ways to identify opportunities for improvement, how to get business buy-in and how to set up for success.


Kids these days use online tools from before they can read. They are growing up in a new paradigm – they have not known the world before the Internet. An this impacts the way they act on, interact with, and perceive digital interfaces and the web.

The talk shares Trines insights about the way kids interact with interfaces, how it differs from the interaction patterns of adults, and provide some guidelines on how to design for kids in a respectful and empowering way.


We are in the midst of the Age of the Customer. Customer loyalty is dropping, and people demand companies to be transparent, honest and sustainable. In the end, you get better results if you design good, fun, exciting, lovely, interesting and real user experiences. White Hat User experiences.

White Hat UX is a powerful competitive advantage that more companies could make use of. It also makes for a good business case when done right. This talk explains the do’s and don’t of White and Black Hat UX, spiced with a variety of nasty and stellar UX examples and a dive into the metrics of UX to help you measure your UX success.

Published books

The Ethical Design Handbook

A practical handbook on ethical design for digital products. With practical techniques to make honest interfaces work for digital products. Full of practical guidelines on how to make ethical decisions to influence a positive change without hurting the bottom line.

White Hat UX

Most things in life come with a dark side. For years, the online space has acted as a playground for thieves, bandits and murky types who will use every trick in the book to make you do the opposite of what you set out to do. But there is hope. The next generation in user experience is coming.

Clients & collaborators

From the blog

Hello, and welcome to #CoronaConf! It’s not an actual conference, but one that consists of curated talks from past conferences around the world. Each weekday I’ll be posting a set of 3-4 different conference videos, spread across different subjects so there’s something for everyone. A lot […]
These are strange and stressful times. Most of us have been confined in our homes. The isolation is starting to wear on us. We worry about the health of ourselves and the people we hold dear. On top of that, a lot of people are facing […]
Over the past couple of years, I’ve been doing ethnographic studies with kids to try to establish their digital habits and how we may use that knowledge to design more interfaces that takes their behavior and practice patterns into account. As part of my research, I […]
I have a love/hate relationship with personas. Mostly, I hate them. And I know that I’m not the only one. But there is a great alternative: video portraits! This post will explain what they are, why they make sense, and how to create them.


Get in touch for inquiries about projects, consultancy, conference talks and workshop facilitation.