Paul Boag – 5 new skills every webdesigner must know
Paul’s talk was highly inspirational, fun and provocative.
One of Paul’s statements that I really liked and agreed with was this: For most webdesigners, being a specialist is not an option. You need to be a generalist – because your clients will expect you to help them in many different areas.

According to Paul, the 5 new skills every webdesigner must know are:
1. Marketing
2. Copywriting
3. Contextual awareness
4. Strategy
5. Psychology

(I will be giving you a more detailed summary in a post later on).

Related posts:

1. FOWD #5: Dan Rubin on high fidelity usability testing
2. FOWD #4: Aral Balkan on Emotional Design
3. FOWD #3: Simon Collison on Webdesign in 2012
4. FOWD #1: Sarah Parmenter on iPhone interface design
5. The Future of Web Design conference – high points